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At Premier League Kit (operated by Cheap Matchday Wardrobe Store), we value your trust as much as you value your team’s performance on matchday. This Privacy Policy explains how we collect, use, and protect your personal information when you visit www.premierleaguekit.com.

1. Information We Collect

When you shop for football kits, accessories, or other merchandise, we collect:

  • Personal Details: Name, email, shipping address (like when sending Cold Weather Essentials to Norway)
  • Payment Information: Card details processed securely via our PCI-DSS compliant system (never stored)
  • Order History: Your purchases of Retro kits, football accessories, or Back To School items
  • Technical Data: IP address, browser type, and device information
  • Preferences: Your selections when browsing our Adult or Collections sections

2. How We Use Your Information

Like a well-executed game plan, we use your data strategically:

  • Process orders faster than a counter-attack (typically 1-2 working days)
  • Send order confirmations and shipping updates
  • Improve your shopping experience with personalized recommendations
  • Notify you about flash sales (like our 20% Off Selected Retro promotions)
  • Prevent fraud and enhance security (our defence is as solid as a Premier League backline)

3. Data Sharing & Disclosure

We play fair with your information:

  • Service Providers: Only share with payment processors (Visa/MasterCard/PayPal) and shipping partners
  • Legal Requirements: May disclose if required by law (like a referee enforcing the rules)
  • Business Transfers: In case of merger or acquisition, similar to a club transfer
  • Never Sold: We don’t trade your data to third-party marketers

4. International Data Transfers

Since we serve fans worldwide (excluding some Asian/remote regions):

  • Data may be transferred outside the UK/EEA
  • We ensure equivalent protection through Standard Contractual Clauses

5. Data Storage & Security

Your data is safer than a goalkeeper in top form:

  • Stored only as long as necessary (like keeping order records for 6 years)
  • Protected by SSL encryption and PCI-DSS standards
  • Regular security audits to prevent data breaches

6. Your Rights

You’re the captain of your data:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request erasure under certain conditions
  • Object: Opt-out of marketing communications
  • Portability: Request transfer of your data

Contact us at [email protected] to exercise these rights.

7. Cookies & Tracking

We use these technologies like a manager uses tactics:

  • Essential Cookies: For checkout functionality (like saving your cart of Football Accessories)
  • Analytics Cookies: To improve our website performance
  • Marketing Cookies: For personalized ads (you can opt-out)

Manage preferences via your browser settings or our cookie banner.

8. Changes to This Policy

We may update this policy as regulations change – we’ll notify you of significant updates faster than a winger’s cross.

9. Contact Us

For any privacy concerns, contact our Data Protection Officer at:

Cheap Matchday Wardrobe Store
63 Holyhead Rd, Bangor, GB CH5D 4QS
Email: [email protected]

This policy complies with UK GDPR and other applicable data protection laws.